The Spammy Rabbit Hole

The other day I had an idea to create an ad-supported, competitive trivia site that rewarded top players with prizes. Naturally, I googled the idea first.

To my dismay, there were plenty of results. Clearly not an original idea. Curious to see who beat me to it, I clicked on the first site.



Looks pretty phony, with cheapo Web 2.0 design and specious pull quotes at the bottom, right? So I clicked on the next site:



Pretty similar, no? This site lists "cpaquiz.com" in the footer as the owner. Navigating to cpaquiz.com, one finds this:



One of those weird domains with a stock photo and some links related to the URL. Odd. So I clicked on the third result in my original search, only to find a third nearly identical site.



This one lists "jv interactive" at the bottom as the copyright holder. JV Interactive's site is equally fishy, with silly stock photos and generic copy.



I couldn't help but feeling as if I'd been led into some sort of spammy rabbit hole. All of these dubious companies and websites, somehow conspiring together to accomplish...something.