Campaign 2008 is a study in voter psychology. With a field of trailblazing candidates (a woman, an African-American, a Mormon), the electorate is relying more than usual on "soft" factors such as likability and personal appearance to make their decision. Pentagram's Michael Bierut analyzes the design various candidates' bumper stickers, and the Boston Globe delves into the nuances of type choices in each candidate's logo.
Michael Bierut for Newsweek Online
Boston Globe, 1-27-08
Thursday, February 7, 2008
How a candidate's logo design influences voters
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