Kroger Hates Trees

Check out this receipt I got at Kroger the other day. It's only for two items, but it's over two feet long. I'd experienced this once before at Circuit City, where you get unusually wide and lengthy receipts, even if you only buy a CD, but this was in my pre-blogging days.

It's just incredible all the offers and information Kroger includes on their receipt. Starting from the top: Information about the store, details about my purchase, how much I saved, invitation to complete a survey and win a gift card, information about my monthly purchase total, coupon for Atlanta Motor Speedway, my annual Kroger Plus Card savings, and finally, an application for a credit card. Really? A credit card application? I can't help but wonder how many people actually fill this thing out. When I apply for a credit card, I want the process to be a little more official and secure than filling out a receipt and turning it into customer service. Just me.

A receipt for a purchase like mine should be about four inches long, max. 99% of people just throw it away immediately anyway, so why waste more paper than you have to?