Thursday, February 7, 2008

How a candidate's logo design influences voters

Campaign 2008 is a study in voter psychology. With a field of trailblazing candidates (a woman, an African-American, a Mormon), the electorate is relying more than usual on "soft" factors such as likability and personal appearance to make their decision. Pentagram's Michael Bierut analyzes the design various candidates' bumper stickers, and the Boston Globe delves into the nuances of type choices in each candidate's logo.

Michael Bierut for Newsweek Online

Boston Globe, 1-27-08

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.