Thursday, December 31, 2009

San Fran Stuff

I noticed this storefront yesterday, and was amused by the choice of font for the name of the restaurant. While I agree with the choice of avoiding the obvious Chinese novelty font, using a Celtic novelty font doesn't really seem like the most appropriate choice....

Dockers has plastered the city of San Francisco with its new ad campaign, which consists of urging men to be men and "Wear the pants." When I saw this ad, however, I initially thought I was reading Vietnamese (really: "Diem" is a common Vietnamese word). I think that Dockers has realized the pun in this ad is a little too obtuse for the general public, because most of the bus posters featuring the line have disappeared.

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