I had the TV on for a few minutes this morning, which is probably the first time I've seen Saturday morning TV in literally 15 years. MyFox Atlanta was showing a program called Teen Kids News (a straightforward, if not contradictory title). The first commercial during the break was for a product called Hoveround (picture below), a motorized wheelchair for the physically impaired. Definitely not a product for the audience of the show, unless they're going to buy one for Grandma for her birthday. Daytime TV and advertising certainly make strange bedfellows.
Saturday, April 12, 2008
Advertising/Programming disconnect
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