Coke Could Also Use Better Advertising

Didn't mean to hate on Coke in two posts in a row, but that's how fate would have it. (It also seems critiquing bus shelter advertising is becoming a trend for me...can't wait to do the medium some justice when I get out in the real world!)

Anyway, today's unfortunate example is currently running in Atlanta, and presumably across the country, to support Coke's Secret Formula campaign. Having worked on a piece of the campaign myself I can attest to the fact that the campaign has potential to be fun and interesting.

Wieden+Kennedy, one of the world's leading creative shops, was behind the original idea, though I can't be sure they oversaw the production of this piece in particular. The iffy art direction notwithstanding, the headline of this ad is atrocious. It is tautologous nonsense, and adds absolutely zero to the big idea. Just because the ads are supposed to look amateur doesn't mean the writing should be.