Out of Home Advertising FTW

During my recent visit back home in Atlanta, I stopped by Lenox Mall briefly to see what was up at Club Monaco, the only store I shop at these days. I found a nice cardigan there, but what really made my day was seeing some great out-of-home advertising for South Carolina tourism. Their "South Carolina Next Door" campaign has been running for a while on radio and billboards in Georgia, and I'd always thought it was a pretty good idea. These executions however, take a good strategic thought and make it memorable.


At first glance I actually thought it was a real person in the boat, and the people flying the kite also looked creepily realistic. There was also a big beach ball hanging from the ceiling. Altogether, these pieces leave quite an impression, and surely will get some people talking about South Carolina. Kudos to The Bounce Agency, Greenville, SC.