Saturday, April 12, 2008

Advertising/Programming disconnect

I had the TV on for a few minutes this morning, which is probably the first time I've seen Saturday morning TV in literally 15 years. MyFox Atlanta was showing a program called Teen Kids News (a straightforward, if not contradictory title). The first commercial during the break was for a product called Hoveround (picture below), a motorized wheelchair for the physically impaired. Definitely not a product for the audience of the show, unless they're going to buy one for Grandma for her birthday. Daytime TV and advertising certainly make strange bedfellows.

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