Thursday, May 8, 2008



An outstanding example of an engaging, entertaining microsite. Reloading the home page results in several different introductions to the site, encouraging visitors to explore the site and discover hidden easter eggs and videos. The actor who plays the guide has spot-on delivery; his sardonic tone is unexpected coming from someone of his age, bt perfect for the target market.

The brand responsible for the site cleverly (and impressively) hides its identity, except for a few brief moments. I won't spoil the surprise.

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