Sunday, March 8, 2009

Creepy Quaker Man Poster

I have been a blog-slacker the past month. I'm going to get things going again gradually, with a post about this interesting bus poster I came across. Bus poster advertising continues to confound me; I believe I've posted a disproportionate amount about this ubiquitous, yet often ignored form of advertising.

This particular poster is for Quaker, yet the brand name is nowhere to be found. The only visual is a large, off-center picture of the Quaker Man, one of the most recognizable brand icons in America. Stranger still is the copy: "Go humans go". It's not a tagline, it says nothing about oatmeal, and it sounds like something an alien would say as he looks down mischievously over Planet Earth.

To an ad geek like me it's a very memorable poster, but I cannot imagine it's selling much oatmeal to the general public.

UPDATE: The New York Times has a story published March 9 about the campaign:

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