Thursday, January 29, 2009

Yay Club Monaco

I recently received this email from Club Monaco, which in the past couple years has become my favorite place to shop for clothes. This, due to their rich color palette, nice fabrics, and reasonable prices (especially on sale), as well as the clean, modern design of the brand and store. I joined their email list several months ago, and I have found it to be one of the most well-managed company-customer relationships I have ever experienced.

The emails come occasionally, but with enough frequency to stay on my radar. Usually they are announcing sales, or, in the case of this one, a whole suite of services. To do something like this in an economic atmosphere that is wreaking havoc on apparel retailers is a wise move indeed. Customers want to save money, of course, but also to find brands that treat them as people, not wallets. Services like extended shopping hours, stylists, free alterations, and event hosting are great ways of endearing customers in this difficult time.

Yay Club Monaco.

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