Thursday, March 18, 2010

Bloomingdales Merchandises Marvelously

Merchandising is an oft-overlooked outlet of creativity. Most mall stores are content to dress up some mannequins in the current season's styles, but others create innovative, eye-catching displays that make you realize merchandising can be an art form.
As a rock climber, I was particularly impressed by Bloomingdales' presentation of men's athletic wear. I liked having mannequins in action poses, and the crumpled craft paper on the wall was a nice abstraction of a rock face. Additionally--and it's hard to see in the photo--they've hung some of the clothes on branches suspended by bungee cords. Very cool.

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