Monday, March 29, 2010

Even more bad bus shelter ads!

Another day, another terrible bus shelter poster. And once again, it's the copy that's to blame.

Now we all know Hawaii is heavenly and no one wants to leave. But insinuating to potential customers that where they live sucks? That's just not nice.

I totally get what the line was trying to say, but the writer just did a lazy job of saying it well.

Here are some possible alternatives:

Non-stop to Hawai'i. And back home, if you choose.

Non-stop to Hawai'i.
(And back home, too)

Non-stop to Hawai'i.
And back, but only because we have to.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.